CONCEPT

Muang Thai Life Assurance offers a wide range

of insurance products to meet the diverse needs

of everyone, would like to introduce Life Insurance product, emphasizing its role in providing security for loved ones in the event

of one’s passing. Life insurance ensures a stable future for those we care about most. 

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Created a conceptual video ad campaign

to introduce "Future Assurance Insurance,"

a product that guarantees financial security for your loved ones when you're gone.

While investments in gold or land can appreciate in value, they cannot offer the immediate support that life insurance provides in times

of loss. The campaign uses metaphors like investing in gold or land to highlight that life insurance uniquely safeguards your family’s future, helping them move forward confidently.