Thai AirAsia is recognized as the most on time airline in Thailand.

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This year, the brand aims to build on that reputation and reach Gen Z through an entertaining, easy-to-understand campaign that feels less commercial. To deliver this message, we chose music marketing as

the core medium, tapping into the rising wave

of T-POP, which strongly resonates with Gen Z.
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The concept combines AirAsia’s two unique strengths: its commitment to punctuality

and talented cabin crew, known as Allstars.

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From this idea came the girl group “Véra,” formed entirely by AirAsia cabin crew. Stepping beyond their service uniforms, they become T-POP artists representing the brand’s dedication to being on time through their debut music video:

TICK-TOCK (say it)