WHOSCALL MONEY PHISHER
DIGITAL CAMPAIGN / MOCK UP IDEA
Oh! You got a call from MONEY PHISHER
Change the situation of losing money to an opportunity to gain money
Challenge:
How can Whoscall, as a Caller ID App, encourage everyone to download our application onto their phones to safeguard themselves against scams or phishing calls, especially among senior citizens who face a significant risk of falling victim?
Insight:
Thai people have an average chance of receiving a phishing call from scammers 33 times a year, according to statistics from Whoscall users who have been contacted by scammers. These are unfortunate occurrences that can lead to financial or personal information losses.
Creative Idea:
We will transform the unfortunate situation caused by these scammers into a 'Money Time' for Whoscall users by renaming the latest 10 active scammers in Thailand from our database to 'MONEY PHISHER'. If any user is called by this name, they should capture a screenshot and submit it along with the call history through the Whoscall App to exchange it for a reward called The Money Phishing Bait' - a 5-baht gold ingot from Whoscall.
