Kaniva is a pet food brand designed to solve real pain points for dog and cat lovers.

The brand combines innovative production with carefully selected ingredients to keep pets healthy from the inside out, because Kaniva believes pets’ health always comes first.

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From this belief came the concept: “Because Pets Matter.” This campaign goes beyond selling food, it tells the emotional story between owners and their pets, showing that Kaniva understands you like you understand your furry friend.

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To connect with Gen Z and strengthen our brand positioning, we launched the Kaniva x BUS campaign, collaborating with a boy idol group that represents young pet lovers. All 12 members are matched with 12 pet breeds reflecting their unique personalities, under the message: “Meeting someone who’s just like us is the best thing in life.”

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Finally, OOH billboards spread the message citywide, melting pet lovers’ hearts everywhere.